According to HubSpot, 80% of a website's traffic begins with a search query. That's why search engine optimization (SEO) is so important. Here are 10 advancedSEO techniquesthat you can implement, right away, to increase your visitor numbers, search traffic and conversion rate.
Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).
Optimize the images, always create alt tags and write description in the alt tag.
Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.
Use hyphens (-) between words to improve readability.
Do not use underscores (_) in URLs, use hyphens (-) instead.