Casino SEO differs from regular SEO due to the industry's high competition, strict regulations, and advertising restrictions. While general SEO focuses on optimizing websites for search engines across a wide range of industries, casino SEO requires a specialized approach that understands the nuances of the iGaming world.

Key differences include:

1. Higher Competition: Casino-related keywords like “online slots” or “real money poker” are extremely competitive, often dominated by established brands and affiliates.

2. Advertising Limitations: Platforms like Google, Facebook, and Instagram restrict or ban gambling ads in many regions, making organic SEO the primary method for visibility.

3. Geo-Targeting & Legal Compliance: Casino SEO must be localized to comply with regional gambling laws and licenses, which vary by country and state.

4. Risk of Penalties: The industry is prone to black-hat SEO tactics, making it crucial to use ethical, white-hat strategies to avoid Google penalties.

5. Monetization Models: Many casino sites also act as affiliates, requiring a different structure and content approach compared to standard service-based SEO.

Because of these complexities, Casino SEO services require expert knowledge, industry-specific strategies, and consistent optimization to rank, convert, and grow successfully in this challenging yet lucrative market.